The Traffic and Conversion Summit held by the Digital Marketer Labs was an amazing experience. I was able to meet some great folks, learn the latest tips and tricks for SEO and Marketing. I also picked up some key strategies to catapult businesses to online success.
Matt Gerchow, Perry Belcher and Frank Kern were some of the great folks I had the pleasure of meeting and learning from. Perry is author of “The SEO Expert”, where he lays out a simple plan for on and off page SEO. It’s a quick read. Perry also wrote this book by dictation, which inspired me to find my own quick and easy way to create content by dictation.
Matt runs a site called Nichebuilder, which allows folks access to a great keyword research tool, domain registration, a vast array of content writers and website templates.
I also got to meet Frank Kern, the marketing genius whose Annihilation Method launch (dating advice for men) generated $1.4 million in orders in 4 hours. Frank taught me a lot about valuing my services as a consultant, and how to help those who need it most. I will venture forward applying my unique skills and knowledge where it will be of maximum benefit.
I also learned a plethora of proven online marketing techniques and tricks of the trade that the experts were so kind to share. I can’t tell you everything, but Facebook and Youtube advertising is hot. Also, if you don’t have a proper internet sales funnel working, then you are missing out. I will be setting up one very shortly which I can demo.
Sales Funnel for Awesome Web Design and SEO:
1. Lead Magnet – Provide a critical and valuable piece of information that can be consumed very fast.
3. Core Offer – Your main product offering2. Tripwire – High value item for an extremely low cost
4. Profit Maximizer – Upsells
5. Return/Retention – Generating repeat customers
The results of having a sales funnel will be happier customers, greater email lists, higher average order values, and greater budgets for advertising to beat your competition.
Alas, there is plenty more to tell, but I will instead focus on instilling these into my Web Design and SEO efforts. I’ll leave you with a quote from Yogananda, “Make service rather than money your goal, and you will see the entire plan of your life change. You will never be left out.”